SnideUK

Snide customers want branding!

At SnideUK we live or die by our branding. Well, some of our customers die, but not usually because of our branding, and very seldom due to our clothes. Although I wouldn’t suggest taking our nightwear too close to a naked flame, or indeed wearing it on polyester sheets, or rubbing it too hard. But still branding is very important to us,

Without paying close attention to branding, nobody would buy the fetid dumpster-fodder that we produce. It is brands that people want, we know that and that’s what we give them.

People want branded goods and many don’t want to pay full price, so we sell them ‘branded’ goods. OK, the products we sell aren’t actually the same products, are not as good, have none of the design quality, the manufacturing quality control or use the same materials. They do however have the all important logo on them - and that is all that matters!

The power of branding is immense. All hail the brand!

Now some amongst what we at SnideUK call the ‘forces of reactionary protectionism’ carp on and on about the brands we use being ‘owned’ by someone else; that they are their ‘intellectual property’. They ‘say’ that these so called brand owners have invested time and money to build up their brands, that their brands generate demand through this investment in quality, design and marketing and that for this they have the right to receive the rewards that the brand earns.

Obviously we have a well-considered counter argument that answers these points. A thesis that has the entire intellectual capability of SnideUK behind it and one that is unanswerable by the proponents of liberal do-goodery.

Whatever! like we care!

Bob Bunco
Marketing & Branding Director
SnideUK

SnideUK - The Celestial Toymakers

Look at me – is this the face of evil? Of course not, so why do some people have to portray us as the ultimate foe.

Exploiting other people’s inspiration and hard work is an art form and we do it to perfection! Human nature means that people want the latest thing but so what if the product they get is not The Real McCoy, this isn’t utopia!

In a moment of enlightenment a fortnight ago, Evilyne suggested we could shift some of our worst toys by branding them as Doctor Who.  So by sticking on a few stickers and boshing out some photoshopped packaging; bingo, in the blink of an eye, what was a bog-standard helicopter is now the cyber-leader’s chopper.

Now some people carp that simply because our wiring is a bit ropey and there’s a chance a child might get an earthshock, does that make us the enemy of the world. No, these faceless ones sowing the seeds of doom should back off. Toys are an important part of learning and Snide toys teach kids no end of lessons. The leaking batteries could prove the awakening of an interest in chemistry, the blue crystals falling off might provoke a career in geology – if they don’t choke on them of course.

So the draconian forces of the dominators should cease calling bad wolf . I for one will continue to play the long game, refusing to succumb to the heavy hand of fear and will not rest until Snide have made this the pirate planet.   Believe me, Snide will fight tooth and claw to maintain our market position

By the way we have at least 42 new ‘Doctor Who’ products in the pipeline including Davros’s accordion, Captain Bob’s sonic toothbrush, Martha’s project indigo USB hub and the UNIT 'attack-mode' mini cooper. Keep an eye out for them at a Snide merchant near you...and don't forget to let us know what you think of them!

Bob Bunco
Marketing & Branding Director
SnideUK