SnideUK

Snide for a New Regeneration

So the news is out, there's to be a new tenant in the TARDIS although this time it's not a Tennant, with all the gloss he brought, but a Matt being given the chance to shine!  It will be interesting to see if the tone changes from Tennant's lager than life portrayal given Smith's crisp introduction. Now the secret is out of the bag It's a shame we won't see him putting his wotsits on the line in the upcoming special set in Egypt against Russell T Grant's new foe Sultan Sheikh.

As with any change there is the chance for renewal and an opportunity to take a brand in new directions and at SnideUK we are looking to rise to the challenge. For years people have been saying that Snide Doctor Who action figures don't look anything like David Tenement and now that we have seen the new Doctor it is clear they don't look like Mart Smith either so we could of course just keep churning them out, but luckily our retail team have come up with a fantastic plan to make the most of the Doctor's regermination.

Looking beyond that we have had Tudor Canibag looking on the twitterweb for pictures of Matt Smith so that we can start on the new figures for 2010.   At first I was a bit shocked at the casting, but seeing the pictures I am sure Steven Moppet has made the right choice. Of course I am surprised they were able to prise Smith away from ITV as he was certain to get the Champions League Cup gig soon, but maybe he ran out of patience.

Anyway, with a new Doctor there is sure to be new monsters for us to produce and perhaps there will be the return of more classic foes from the past, like the Iced Warriors, Silesians or my favourite the Zygotes. I can't wait to see Mark E Smith taking these guys on with his seismic screwdriver.

We have ideas in progress for all these but we are furthest along with our interpretation of the Seal Devils, uniquely accurate in a way only Snide can manage.

Bob Bunco
Marketing & Branding Director
SnideUK

Who gives you extra?

Like the turning on of the lights in the Town Centre, the sound of carols being played by the Salvation Army band and the sight of Sandra from accounts showing passers-by her bra before collapsing in the gutter barely an hour into the office party, Doctor Who has become part of the rich tapestry of Christmas tradition in this country.

And as with any event that captures the imagination of the Great British public, Snide is there, ready and able, to weave our particular magic and create a range of absurd tat with little relation to the real thing that we can slap the logo onto and charge unsuspecting punters good money for.

Last year we got word early that the Doctor Who special would feature the Titanic and we were able to rush through a special model. It didn't look exactly like the Titanic, but it was realistic in one detail - it sank in water! On top of that we found out that Kylie Minogue was playing a maid and asked our factory to get us some dolls in the appropriate costume. We were a bit surprised that the dolls came back life-size, but they seemed popular anyway. In fact we only had one complaint, a Dad who brought his back saying it had just been a big let down.

The great thing about a concept like Doctor Who is that it really allows us to use our imagination. Anything we can think up, any products we have lying around, any old tosh that we can't shift, we can just bang on a logo, put it in a box with exterminate written somewhere on it and Granny will buy it for little Johnny, because she doesn't know that the Daleks don't move around on hovercrafts and the Slitheen don't drive bin lorries.

So this year we've got a veritable twelve days of Snide Doctor Who toys for Christmas, all packaged beautifully in a box promising a talking Tardis money box!

--

On the Twelfth day of Christmas my granny
 gave to me;

12 Torchwood Trainsets
11 Martha Motorhomes
10 Slitheen Slippers
9 Trickster Frisbees

   
    8 Ood-sphere Eightballs
    7 Gelth Whoopee Cushions
    6 Master's Machine Guns
    5 Golden Donna Amulets
    4 Sarah Jane Activity Belts

3 Davros Swiming Caps
2 Sontaran Saxophones
and a Cyberman Assault Helicopter

Bob Bunco
Marketing & Branding Director
SnideUK

Mickey's Market Stall Musings - Jumping the Bandwagon

So what did you think of the Doctor Who finale? I liked it, especially when they quickly bodged together a new Doctor that wasn't as good as the original and who ended up being a bit of a disappointment and causing injury and death. It was like a Snide Doctor!

However, Evilyne is spitting nails as she had just 'doctored' a whole load of reject dolls to be Donna Noble. I know she needed to change the colour of the hair, goodness knows what the process entailed, but Evilyne is a genius with chemicals. Anyway following on from the season finalé Lennie asked us to go on a big sales drive.

The upshot is that I've been a bit busy this week attaching Doctor Who stickers to all the leftover and unsaleable guff we have. You see that's what SnideUK does - exploit consumer demand, for brands built up by other people, with substandard tat - and it really is a brilliant sales model. I think we should win a prize!

Spoiler Alert!!! It's the new Cyber-Leader battle bus!

So keep your eye out at SnideUK outlets for more great 'new' Doctor Who products.

You could get a Sarah Jane Smith Skateboard, Cloned Alt-Human Doctor Roll-On Anti-Perspirant or the Brigadier Lethbridge-Stewpot Saucepan Set (with authentic telfon-style coating).

Mickey Nomark
Head of Sales
SnideUK

SnideUK - The Celestial Toymakers

Look at me – is this the face of evil? Of course not, so why do some people have to portray us as the ultimate foe.

Exploiting other people’s inspiration and hard work is an art form and we do it to perfection! Human nature means that people want the latest thing but so what if the product they get is not The Real McCoy, this isn’t utopia!

In a moment of enlightenment a fortnight ago, Evilyne suggested we could shift some of our worst toys by branding them as Doctor Who.  So by sticking on a few stickers and boshing out some photoshopped packaging; bingo, in the blink of an eye, what was a bog-standard helicopter is now the cyber-leader’s chopper.

Now some people carp that simply because our wiring is a bit ropey and there’s a chance a child might get an earthshock, does that make us the enemy of the world. No, these faceless ones sowing the seeds of doom should back off. Toys are an important part of learning and Snide toys teach kids no end of lessons. The leaking batteries could prove the awakening of an interest in chemistry, the blue crystals falling off might provoke a career in geology – if they don’t choke on them of course.

So the draconian forces of the dominators should cease calling bad wolf . I for one will continue to play the long game, refusing to succumb to the heavy hand of fear and will not rest until Snide have made this the pirate planet.   Believe me, Snide will fight tooth and claw to maintain our market position

By the way we have at least 42 new ‘Doctor Who’ products in the pipeline including Davros’s accordion, Captain Bob’s sonic toothbrush, Martha’s project indigo USB hub and the UNIT 'attack-mode' mini cooper. Keep an eye out for them at a Snide merchant near you...and don't forget to let us know what you think of them!

Bob Bunco
Marketing & Branding Director
SnideUK