If you have been looking for my twitters or updates on my facebook page, you may have noticed I have been keeping a bit of a low profile recently. Unfortunately this was due to what might be called operational difficulties - or alternatively keeping out of the way of the powers of 'corporate correctness' who have been using their bully-boy tactics to make inroads on some of our finest endeavours.
The first hit Snide took was one close to my heart and was all too close my person! It all centred on a denial-of-service attack on our online marketing capability. Obviously these things happen, and Snide has even had a hand in carrying out a few DoS raids ourselves, but in this instance the attack was a particularly blunt and unsophisticated one, namely sending in a bunch of heavies to carry off our servers and trying to 'take out' our key staff - and you know who that includes! So I took an extended holiday.
It's a bit rich when an organisation gets targeted like this for simply trying to maximise the visibility of its products and services. We have Snide drugs and organ-enhancing treatments and we want people to buy them, it's just advertising. Obviously we also want to get hold of people's bank details or to use their PC to send out further e-mails, but that's just cross-selling, Snide style. But do the so-called consumers' champions portray it like that? Of course not. Our products are denigrated on the flimsy basis of being useless or dangerous (make up your minds!) and our business practices are attacked as nefarious (change the record!)
Well I've a message for everyone as delivered to the latest Snide Strategy Conference (filed from a small private hotel somewhere in the Southern Hemisphere!). Despite the setback, Snide will continue to develop its online offer and we will even look to develop new initiatives and that means more spynets, botnets and phishing, Wham, Bam thank you Spam!.
While I am here, I just want to also mention a vicious attack on another Snide affiliate.
Snide Education offered people, who may have been denied opportunities in a mainstream system, the chance to get certificates, diplomas, degrees or whatever else we can think of to print on our mid-range laser printer. The fact that the the qualifications weren't 'approved' by a real University is somehow held against us as if that is the be-all and end-all of the matter.
In these times of economic hardship, surely we should be congratulating people on their entrepreneurial prowess in making seemingly worthless pieces of paper worth millions of pounds! But oh no, we can only gripe and complain that people have been cheated out of a bit of money, or that other people got to call themselves Doctor when they shouldn't. Honestly, what have the authorities got against people bettering themselves?
Tudor Canibag
Head of IT
SnideUK
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