Snide for a New Regeneration

So the news is out, there's to be a new tenant in the TARDIS although this time it's not a Tennant, with all the gloss he brought, but a Matt being given the chance to shine!  It will be interesting to see if the tone changes from Tennant's lager than life portrayal given Smith's crisp introduction. Now the secret is out of the bag It's a shame we won't see him putting his wotsits on the line in the upcoming special set in Egypt against Russell T Grant's new foe Sultan Sheikh.

As with any change there is the chance for renewal and an opportunity to take a brand in new directions and at SnideUK we are looking to rise to the challenge. For years people have been saying that Snide Doctor Who action figures don't look anything like David Tenement and now that we have seen the new Doctor it is clear they don't look like Mart Smith either so we could of course just keep churning them out, but luckily our retail team have come up with a fantastic plan to make the most of the Doctor's regermination.

Looking beyond that we have had Tudor Canibag looking on the twitterweb for pictures of Matt Smith so that we can start on the new figures for 2010.   At first I was a bit shocked at the casting, but seeing the pictures I am sure Steven Moppet has made the right choice. Of course I am surprised they were able to prise Smith away from ITV as he was certain to get the Champions League Cup gig soon, but maybe he ran out of patience.

Anyway, with a new Doctor there is sure to be new monsters for us to produce and perhaps there will be the return of more classic foes from the past, like the Iced Warriors, Silesians or my favourite the Zygotes. I can't wait to see Mark E Smith taking these guys on with his seismic screwdriver.

We have ideas in progress for all these but we are furthest along with our interpretation of the Seal Devils, uniquely accurate in a way only Snide can manage.

Bob Bunco
Marketing & Branding Director
SnideUK

Comments

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