There's nothing quite like the start of the football season for excitement, everything is fresh, new players have arrived and for fans of every team there is that feeling of hope and expectation. At least until September and you are still waiting for your first victory, your new Bulgarian centre forward has gone awol complaining about the rain and the quality of the potatoes and your Chairman has put his full backing behind your Manager. But that's for later.
August is the time to rush out and buy the new season's kit and wear it with pride before doing so risks humiliation. So like the Managers, we have had a busy pre-season finding out the new designs of kits (great work on the internet, Tudor!), copying them, producing them and getting them to our retail outlets. Of course we don't manage to get every detail right and quality can occasionally suffer but time is of the essence.
Actually when I say quality occasionally suffers I am understating it a bit, quality is fairly atrocious the majority of the time. Last year we thought the Rangers outfit was okay; and it did seem to be holding up well but then just came apart at the seams over a couple of weeks. Seemingly it couldn't cope with any sort of tension. Still you know what, we don't care; try bringing it back for a refund!
One of the things our 'rivals' say is that by buying SnideUK football kits, you are denying the team you support income. But as I see it, they would only waste it anyway, it's far better the money goes to us. On top of that, of course, it could be argued that our actions are helping to level out the football leagues, because we concentrate on the big teams and therefore it is them that lose the most. We are indeed providing a public service.