Snide customers want branding!

At SnideUK we live or die by our branding. Well, some of our customers die, but not usually because of our branding, and very seldom due to our clothes. Although I wouldn’t suggest taking our nightwear too close to a naked flame, or indeed wearing it on polyester sheets, or rubbing it too hard. But still branding is very important to us,

Without paying close attention to branding, nobody would buy the fetid dumpster-fodder that we produce. It is brands that people want, we know that and that’s what we give them.

People want branded goods and many don’t want to pay full price, so we sell them ‘branded’ goods. OK, the products we sell aren’t actually the same products, are not as good, have none of the design quality, the manufacturing quality control or use the same materials. They do however have the all important logo on them - and that is all that matters!

The power of branding is immense. All hail the brand!

Now some amongst what we at SnideUK call the ‘forces of reactionary protectionism’ carp on and on about the brands we use being ‘owned’ by someone else; that they are their ‘intellectual property’. They ‘say’ that these so called brand owners have invested time and money to build up their brands, that their brands generate demand through this investment in quality, design and marketing and that for this they have the right to receive the rewards that the brand earns.

Obviously we have a well-considered counter argument that answers these points. A thesis that has the entire intellectual capability of SnideUK behind it and one that is unanswerable by the proponents of liberal do-goodery.

Whatever! like we care!

Bob Bunco
Marketing & Branding Director
SnideUK

Comments

[AWench]

Your site certainly gave me a laugh - which is always a good thing.

I assume you are still trying to persuade me as a consumer not to buy knock-offs, rather than twang the consciences of the counterfeiters.

As I said, I don't have much brief for the LVMHs of this world. Let's face it, the success of one of the biggest companies on the planet was partly based on ripping off the designs of their competitors (yes, Bill, I'm talking about you).

The areas of counterfeiting that do concern me hugely are prescription drugs and automotive and aerospace spare parts. These aren't being sold to little old gullible me - they're being flogged company to company. These are the knock-offs that are already killing people.

How do you think that public (or not so public) information campaigns can address this most deadly trade?